Independent research scientist Dr. Stewart Gibson notes, “Scientific studies have clearly demonstrated that vitamins are not stable in normal beverage products and that the longer they stay in contact with liquid, the weaker they become. Such sensitive substances begin to degrade and lose potency almost immediately when mixed with the liquid beverage at the time of production. In addition, shelflife and exposure to light promote further loss of their potency."
FreshCan is a patented delivery system specifically designed to contain an air- and water-tight plastic container called the FreshCan Wedge. The system stores the blend of vitamins and minerals in its protected environment until activated by the consumer. The vitamins, therefore, are not dissolved in the beverage until the tab is pulled, which activates the FreshCan Wedge.