The company will offer one of four limited-edition DVDs free inside boxes of Total and Oatmeal Crisp cereals. Included on the DVDs are episodes of “Barney Miller,” “The King of Queens,” “Mad About You” and “The Donna Reed Show.” In addition, Sony Pictures Television offers bonus footage and promotional trailers for “The King of Queens” on some of the DVDs. A cut-out window on the front of the cereal box allows consumers to select which DVD they want.
Cereals with Extra DVD!
Cereal companies have offered numerous treats geared to children over the years, and the advent of CD technology led to the inclusion of CD games and music. Now, with DVD players in an estimated 60 million U.S. households, General Mills (Minneapolis) is banking on the popularity of past television favorites.