Two snack chip flavors will be introduced: Ketchup & Fries,one of America's favorite taste combinations, and another yet-to-be-named savory, that captures the legendary flame-broiled flavor of the BURGER KING brand. The snacks will launch in vending machines, on airlines and in convenience, drug and grocery stores beginning November 2007.
"The entry of our brand into the snack food business through licensing is another initiative in a long line of innovative ways we're expanding our brand reach," said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. "Our vision is to secure a brand presence in more than 100,000 outlets through these new distribution channels, far beyond our 11,200 restaurants."