The Sabra joint venture will produce and sell fresh dips and spreads in the U.S. and Canada, while drawing on both Strauss Group and Frito-Lay North America's (FLNA) marketplace expertise to continue building this growing business. Sabra will expand FLNA's role in providing healthier snack options and highlights the company's commitment to the on-trend fresh category. PepsiCo's FLNA division and Strauss will each own 50% of the business.
The joint venture will leverage Sabra. True to its Mediterranean heritage, Sabra's hummus is made with healthier oils and has no trans fat or cholesterol. Sabra products also include eggplant dips, babaganoush spreads, and Mediterranean salsa available in individual and family packs. These products, which have a strong presence in the Northeastern U.S. and Florida, are currently distributed through a combination of independent sales brokers and distributors and its own refrigerated direct-store-delivery system.