October 22/Pompano Beach, Fla./Market Wire -- DNA Beverage Corporation, a manufacturer and distributor of a line of energy drinks in three flavors: citrus, lemon/lime and citrus sugar free under the name of DNA Energy Drink, announced it has hired John Duva as its vice president of sales.

Duva has extensive experience in the sales and distribution of new age beverages, specifically energy drinks. His past experience includes heading up Red Bull's Florida operation during its introduction into the U.S., where he helped to create the energy drink category that now boasts U.S. sales in excess of $4 billion. Duva then moved to Hansen Beverage, where he was involved in creating the profile for the Monster Energy Drink. He also was employed by BCI, a division of National Beverage, the nation's 5th largest carbonated beverage company, where he was responsible for its Florida DSD operations. Prior to entering the energy drink sector, Duva spent 15 years at Coca-Cola in various capacities.

Darren Marks, president and CEO of DNA, stated, "We feel extremely fortunate to have someone with John's background and experience aboard at this early stage of our development. It is especially gratifying knowing that John shares our vision and is dedicated to fulfilling our brand promise, as we grow out network of distribution and retail partners."

From the November 5, 2007, Prepared Foods e-Flash