"I've joined DNA Energy Drink because I believe in the product, the personnel and the presentation of the product in the marketplace," said Russ. "I believe DNA Energy Drink has all of the ingredients for success; from superior taste to its management and complete marketing programs, it is very well positioned for growth. I look forward to the challenge of working with an up and coming brand and taking it to the next level."
"Russ' arrival at DNA demonstrates that industry vets who know what it takes to be successful in the energy category know we're the real deal and we're in it for the long haul," said Darren Marks, president of DNA Energy Drink. "Russ is another critical hire for the DNA team and we look forward to expanding our presence in additional markets through his expertise and contacts. We're pleased to welcome him."
From the March 3, 2008, Prepared Foods e-Flash