"We see this center as an important step in strengthening our innovation pipeline for beverages that contribute to well-being," said Dr. Rhona Applebaum, vice president, chief scientific and regulatory officer of The Coca-Cola Company. "This collaboration will ultimately help us bring the insights and benefits of Traditional Chinese Medicine to consumers all over the world. As the world's largest beverage company, we can add global reach and world-class marketing skills to help promote Chinese wisdom in preventive holistic health through new and innovative beverages."
The Coca-Cola Company is the first international company to open a research center at the China Academy of Chinese Medical Sciences. This center will leverage the research expertise of the Company and the Academy's team of researchers and state-of-the-art scientific technologies. It will focus on beverages using Chinese herbal ingredients and formulas.