As part of this corporate reorganization, Brent Lokash, former CEO, will now focus on leading the company's beverage division and acquisitions. Working in conjunction with partners at INOV8 Beverage (led by former Snapple CEO Mike Weinstein and former Yoo/Hoo Orangina CEO Brian O'Byrne), Lokash will coordinate the company's efforts to deliver beverages in concentrate form to major bottlers, a program which greatly reduces the company's cost of delivery and considerably strengthens its competitive positioning within the beverage industry.
With a highly distinguished career in business development and management, Genovese is the founder and chairman of the board of BG Capital Group, a very profitable multinational business consolidator experiencing double-digit growth and total combined revenues in excess of $150 million. Genovese has over 15 years of mergers and acquisition experience and has consulted for numerous multi-million-dollar corporations. He has shown remarkable abilities for positioning public companies in high-growth arenas and providing maximum shareholder valuations.