Hitting the Shelves: Power Bars for Recovery -- May 2008
An important segment of the sports performance universe is recovery products, which help consumers replace important nutrients and support muscle recovery after exercise. Typically, athletes rely on powders, supplements and RTD beverages to achieve these recovery benefits. Nestlé's Power Bar brand now offers an alternative to those traditional recovery offerings.
The Recovery Snack Bar is more compact, portable and convenient than recovery supplements and beverages, but still provides the nutrition athletes seek, post-workout. The bar provides 12g of a branded protein blend to support muscle recovery, helping the body repair muscle proteins faster. It also contains 30g of carbohydrates to replace glycogen, a form of glucose, lost during exercise. The addition of 8-10g of fat helps restore muscle lipids, which are fat deposits thought to produce energy for cells. These three benefits are clearly communicated on the front of the pack.