"We are excited about this announcement," said Michele Meyer, president of Small Planet Foods. "LaRABAR is an exceptional brand that is experiencing rapid growth because of the quality and uniqueness of Larabar products. We are especially pleased that Lara Merriken, the founder of Larabar, will continue with the business. Lara is clearly the brand champion of Larabar, and we are thrilled to have her join us as we grow the business together."
Humm Foods was founded in 2002 by Merriken, whose idea for her namesake Larabar came to her while she was hiking in the Colorado Rocky Mountains. Her vision was to create a business centered on delivering an all-natural nutrition bar made of fruit and nuts, with unique flavors and few ingredients. The business has grown dramatically under her leadership to a category-leading position in the single-serve natural health bar segment.