Following the launch of Starbucks Discoveries chilled cup coffee in 2005, Starbucks and Suntory began a more than two-year development process for the new RTD coffee beverage line. Starbucks Doubleshot Espresso Doppio and Starbucks Doubleshot Espresso Con Panna were created specifically for the taste preferences and lifestyles of Japanese consumers, delivering an authentic Starbucks espresso beverage in a convenient format.
"Extending the Starbucks experience to customers beyond our retail stores reinforces our reputation for innovation, coffee quality and expertise," said Rich DePencier, vice president, Starbucks Global Consumer Products, International. "We are very proud of the new Starbucks Doubleshot espresso drinks and believe they will create a new premium category in the ambient ready-to-drink coffee market in Japan."