June 16/Norwalk, Conn./PRNewswire-FirstCall -- Diageo will increase its investment of Stirrings LLC, makers of a premium cocktail mixer portfolio, to 100%. In 2007, Diageo made a 20% minority investment in Stirrings.
"This is a great opportunity to further grow the Stirrings brand and create more synergies with Diageo's array of leading spirits brands," said Larry Schwartz, president of Diageo USA. "As people entertain more at home, they are looking for an easy way to serve bar-quality cocktails, and Stirrings fits squarely within our at-home strategy."