This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • Home
  • Trends
    • 2020 Trends
    • 2019 Trends
    • 2018 Trends
  • Products
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
    • Food & Beverage Product Videos
  • Ingredients
    • Phosphates & Acidulants
    • Antioxidants & Nutritionals
    • Batters, Breading & Coatings
    • Cheese, Sauces & Bases
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Proteins & Enzymes
    • Sweeteners
  • Formulation
    • Allergens & Intolerance
    • Gluten Free
    • Authentic & Ethnic
    • Calorie Reduction
    • Cost Reduction
    • Fat Reduction
    • Organic & Natural
    • Shelf Stability
    • Sugar & Sodium Reduction
    • Weight Management
    • Vegetarian
    • R&D Lab Tech / QA-QC / Food Safety
  • Better for You
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • Food Master
  • Multimedia
    • Favorite Products Poll
    • Podcasts
    • Polls
    • Videos
    • Image Galleries
    • Interactive Spotlight
  • More
    • eNewsletter Archives
    • Events
      • New Product Conference
      • Spirit of Innovation Awards
      • Industry Events
      • Webinars
    • Prepared Foods Store
    • White Papers
    • First Person Q&A
    • 19 Product Development Resources
  • Magazine
    • Current Issue
    • Archives
    • Digital Editions
  • Contact
    • Contact Us
    • Advertise
Home » 'Better-for-You' to Grow
Breaking News

'Better-for-You' to Grow

July 20, 2009
Reprints
No Comments

'Better-for-You' to Grow
July 7/Chicago/Business Wire -- In its new report "A Look into The Future of Eating," The NPD Group forecasts that "better for you" foods, such as organic and light or low-calorie foods and beverages, will be among the fastest-growing food trends over the next decade. Restaurant meals eaten at home and appetizers eaten as in-home main meals are also expected to be among the fastest growing food trends, according to the report.

"A Look into The Future of Eating" provides a 10-year forecast of eating trends based on generational influences, population and trend momentum gathered from NPD's 30 years of tracking America's eating patterns. The report covers a broad spectrum of food and beverage categories, preparation methods, meal situations, and other food-related behaviors.

Top Food Trends Expected to Grow More Important During the Next Decade
Organic - 41%
Restaurant meals eaten in-home - 20%
Light/lite/diet/low calorie labels - 18% 
Salty/savory snack foods - 16%  
Easy meals, e.g. fruit, snacks as meals,yogurt, bars, etc. - 16% 
Appetizers eaten as in-home main meals - 16% 
Leftovers as end dish foods - 15% 
Fresh as end dish foods - 14% 
Source: The NPD Group, A Look into The Future of Eating, National Eating Trends®

"As the population ages, levels of concern regarding food and nutrition are expected to rise," says Ann Hanson, author of A Look into The Future of Eating and director of product development at NPD. "For this reason, 'better for you' food options are forecasted to grow strongly over the next 10n years."

The NPD report also identifies the foods that will be declining over the next 10 years. Among the foods forecasted to decline are quick assembly lunch/dinner foods, which are dominated by sandwiches; certain breakfast foods; and side dish breads.

"NPD has been continuously tracking eating habits in the U.S. since 1980, and now we've taken the next step and looked at what Americans will be eating in the future," says Hanson. "The study's findings have major implications for food companies in terms of long-term product and packaging innovation, distribution, and recipe development."

From the July 20, 2009, Prepared Foods E-dition

Subscribe to Prepared Foods

Related Articles

Snyder's-Lance Creates "Better For You" Division

Report: Better-for-You Offerings Help Companies

Demand for Food and Beverage Additives to Grow

Campbell to Acquire Pacific Foods to Expand in Faster-Growing Health and Well-Being Categories

You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • Print & Digital Edition Subscriptions
  • Prepared Foods eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Innova_StreetCouple_900

Innova Market Insights Top Trends for 2020

SFA_900

2020 Food Trend Predictions

Food and Beverage Industry Trends

Food Trend Predictions For 2020

Cannabinoids Molecules Graphic

Beyond CBD and THC: Other cannabinoids offer possibilities for cannabis edibles

BlueDiamond_Pickle_900

Blue Diamond Spicy Dill Pickle Almonds

Prepared Foods Favorite Products Poll

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

BEST SNACKS OF 2019

Which is your favorite snack launch from 2019?
View Results Poll Archive

Products

Accelerating New Food Product Design and Development, 2nd Edition

Accelerating New Food Product Design and Development, 2nd Edition

See More Products

Prepared Foods

Prepared Foods December 2019 Cover

2019 December

Check out the December 2019 issue of Prepared Foods, featuring food and beverage industry trend predictions for 2020!

View More Create Account
  • More
    • Want More
    • Connect
    • Editorial Guidelines
    • New Product Submission Form
    • Food & Beverage Brands
    • Custom Content & Marketing Services
    • Market Research
    • List Rental
    • Survey And Sample
    • Privacy Policy
  • Advertise With Us
    • Advertise
  • Subscribe

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing