Hitting the Shelves: Drowning in Water -- September 2009
Bottled water positioned
as trendy, stylish and healthy is an idea that stands out in an increasingly
crowded health and wellness market. Water has always been praised for its
health benefits, but creating innovative and interesting ways to market it can
be difficult. ICIO has formulated a bottled water that is both hip and
nutritious. ICIO Apple Pear Water is purified water infused with natural
extract, while being free of calories, added sugar and artificial additives.
The bottle has an upscale look, appealing to the stylish consumer. The product
also comes in two other flavors, cucumber lemongrass and lemon basil, which are
unusual, innovative and likely to attract perceptive tastes.
Information in this column is from the Global New Products
Database, the premier source of global product intelligence, published by
Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call:
312-932-0600; fax: 312-932-0474; or e-mail mhollihan@mintel.com.