Prepared Foods Exclusive: A Drinks Guide
August 17, 2009
The U.S. beer market generated total revenues of $79 billion in 2008, representing a compound annual growth rate (CAGR) of 1.3% for the period spanning 2004-2008 (see chart).
Standard lager sales proved the most lucrative for the United States beer market in 2008, generating total revenues of $28.1 billion, equivalent to 35.6% of the market's overall value.
The performance of the beer market is forecast to decelerate slightly, with an anticipated CAGR of 1.0% for the five-year period 2008-2013, which is expected to drive the market to a value of $83 billion by the end of 2013.
Carbonated soft drink sales in the U.S., however, did not fare quite as well, managing total revenues of $63.5 billion in 2007. This represented a CAGR of -0.2% for the 2003-2007 timeframe.
Hot drinks in the U.S. performed slightly better. The total revenues of $9.1 billion clearly lagged soft drink totals, but hot drinks did manage a 0.2% CAGR between 2003-2007, according to Datamonitor, whose report on the U.S. drinks industry delves thoroughly into Beer, Carbonated Soft Drinks, Hot Drinks, Spirits, Wine, Bottled Water, Functional Drinks and Juices.
From the August 17, 2009, Prepared Foods E-dition