Prepared Foods Exclusive: Food, Drink and Disease Recovery
At present, nutritional management is more a concept than a well-defined market segment, yet it represents a clear opportunity for food manufacturers, clinical nutrition players and supplements providers alike. For example, with companies like Danone showing significant sales growth in products that are aligned to this area, competition in this segment is likely to intensify in the near future, forecasts Business Insights.
Characterized by the medical supervision of diets, nutritional management begins when enteral feeding is no longer required, but foods for specific medical conditions are either required or are beneficial and are recommended by healthcare professionals. Both clinical nutrition products and functional foods can move into this space (as can supplements players), and it can be expected that in the future these companies will compete intensively to develop both the right types of products to target this area, as well as to fill the gaps in their marketing competencies with respect to targeting this area.