December 30/Northfield, Ill./PR Newswire -- Kraft Foods Inc. will deliver more than 20 new foods and beverages in the first few months of the new year that boast trendy, restaurant-inspired flavors. The company also is adding several new portion-controlled options to its portfolio.
"We are focused on the consumer from the moment we first dream up a new product to the time it hits store shelves," explains John Li, Director, Culinary Center, Kraft Foods. "We start with a deep dive into consumers' eating habits and flavor preferences. It's part art and part science, but ultimately, our goal is to create the best and most flavorful products possible."