Article: Research Updates on ANTIOXIDANTS TO OMEGA-3S -- June 2010
By the end of 2009, products with antioxidant claims on their labels grew by 29% over the previous year, according to the “Nielsenwire Healthy Eating Trends Report.” Food is the most valuable source of antioxidants, thanks to the synergistically dynamic and complementary action of various phytochemicals. Research continues into the effects and benefits from individually extracted phytonutrient substances, alone or in conjunction with other compounds.
Consumer belief in the additional healthful properties of blueberries, almonds, dark chocolate, pomegranate juice, walnuts, raspberries, ginger and cinnamon has increased significantly--by at least 10-20%--over the past four years, earning them designations such as “magic food,” or super stars, according to Decision Analyst’s “Health and Nutrition Strategist--Food Ingredient What’s Hot? Demystifying Ingredient Seeking Among American Consumers,” March 2010, analysis. The report cites scientific support and media coverage for influencing consumer opinions.