March 24/Arlington, Texas/Marketwire -- Foods labeled as "rich in antioxidants" are much more likely to be consumed "very frequently" or "somewhat frequently" (40%) by American consumers compared to foods labeled as "antioxidants added" (25%). Decision Analyst's "Food Ingredients: What's Hot?" report, based on a survey of 16,392 U.S. grocery shoppers, clearly indicates that consumers prefer the label copy "rich in" as opposed to "added," as shown in the table below for the ingredients omega-3 and iron.
Percent of American Consumers Who Frequently Consume Products Described As... Rich in antioxidants - 40% Antioxidants added - 25%