March 22/San Antonio, Texas/Business Wire -- The most successful new consumer packaged goods (CPG) food and beverage brands and non-food brands of 2009 were released by Information Resources Inc. (IRI) at its "Summit 2010: Reinventing CPG & Retail Conference." This year, IRI celebrates the fifteenth annual publication of New Product Pacesetters. This year's report highlights brands that have achieved stellar results, featuring innovations designed to cater to consumers' needs and desires in a recessionary environment characterized by frugal habits and overall hesitance to try new products.
"These brands represent true attention to detail when it comes to delivering what consumers want and need in a difficult economy," said IRI Business Insights Practice executive vice president Anne Berlack. "In 2009, New Product Pacesetters scored big despite the challenges of launching new products in an era of conservative and rapidly transforming consumer shopping behaviors."