Tea Party for Kids
Arizona’s Lemon Flavored Iced Tea has been adapted as a children’s drink. This marks the first ready-to-drink iced tea to market to children in the U.S., and coming from Arizona’s top-selling flavor, serves as a natural line extension for the brand. The bottle features a playful baseball, basketball or soccer design, intended to “make kids smile,” as 5% of sales are donated to Operation Smile, an organization that “provides free surgeries to repair cleft lip, cleft palate and other facial deformities for children around the globe,” according to its website. Arizona Lemon Flavored Iced Tea is all-natural and has no preservatives, no artificial colors or flavors, and the dark bottle is said to protect the tea’s natural antioxidant properties.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail email@example.com