Hitting the Shelves: Functioning for Kids -- January 2009
A major concern for parents is ensuring the physical growth and mental development of their children. The CPG industry has responded to this need with the launch of various function-focused products targeted to kids across food and beverage categories. One small beverage manufacturer based in the U.S., Y Water Inc., launched Y-Water functional water products especially for children.
On its website, the firm explains the Y-Water range stands out for its organic, nutrient-rich and low-calorie formula, which provides the vitamins and minerals vital to kids’ growth. The line’s four variants include: Brain Water to enhance mental performance, Immune Water for strengthening the immune system, Muscle Water to encourage muscle performance and Bone Water to strengthen the teeth and bones. The interactive, y-shaped package design is described as “the next generation of green,” being 100% recyclable and reusable as a developmental aid.