Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Allergens/Intolerance

R&D Applications: Gluten-free Looking Good -- September 2007

September 17, 2007

by Kerry Hughes

According to a report called “Gluten-free Foods and Beverages” (July 2006) by Packaged Facts, the publishing division of MarketResearch.com, the market for gluten-free foods is growing somewhere between 25%-27% annually. One of the big challenges in formulating gluten-free products is achieving the same colors, flavors and textures as regular foods.

In many products, wheat, barley, rye and related grains are essential in providing specific flavors, colors or functions that cannot easily be duplicated by substituting corn, rice or other celiac-safe grains or starches. This is especially problematic for many of the daily staples enjoyed by non-celiacs, such as baked goods, bars, breakfast cereals and beer. “For most baked goods and cereals, the natural browning that occurs during the cooking processes are, in large part, responsible for the color and flavor of the product,” explains Bob Hansen, manager of technical services for Briess Malt & Ingredients Company. “Most alternatives to wheat flour and malt extract lack the natural reducing sugars, proteins and amino acids needed for sufficient browning.” For this reason, Briess has developed BriesSweet™ White Sorghum Syrup as a gluten-free malt extract substitute. The product is a grain sorghum syrup that is enzymatically produced from the starchy heads of the grain, not the cane, of the sorghum plant.

A viscous, golden liquid with a mild, pleasant grain flavor, grain sorghum syrup also can be used to supply color and flavor. “BriesSweet White Sorghum Syrup was originally developed for making gluten-free beer,” Hansen adds. “There are many sugars that can be fermented to make alcohol, but none of them have a color or flavor anything like malted barley.” Other sugars also lack the amino acids and minerals needed for proper yeast growth. Unrefined syrups such as malt extract and sorghum syrup are the most nutritious of all natural sweeteners, containing some of the original vitamins and minerals of the grain as well as proteins and amino acids.  

BriesSweet White Sorghum Syrup (WSS) is available in either 45DE (dextrose equivalent), High Maltose or 60DE. It can be substituted for the equivalent type (DE) of corn syrup in many types of applications such as bars, granolas, certain sauces and chocolate-flavored products. Both are hypoallergenic, non-GMO, kosher-certified and all-natural, made with 100% pure grain sorghum.

Hansen concluded, “There are new benefits of this new class of sweeteners, depending on the finished application. Not only do they provide humectancy, sweetening, increased viscosity and the other benefits of traditional starch-based sweeteners, but they can also provide improved flavor and color and increased nutrition while maintaining a clean, all-natural, non-GMO and hypoallergenic label.”



For more information:

Briess Malt & Ingredients Company,  Chilton, Wisc.

Ann Heus,  920-849-7711

ann.heus@briess.com, www.briess.com

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Products
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

Whole Foods Retail Concept

Whole Foods Expands Daily Shop Format

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • R&D Applications: Natural Antioxidant Extracts -- September 2007

    See More
  • R&D Seminars: Utilizing Nature for Healthy Formulations -- September 2007

    See More
  • R&D Seminars: Of Fats and Oils -- September 2007

    See More

Related Products

See More Products
  • download.jpg

    Recent Advances in Ready-to-Eat Food Technology

  • food safety.jpg

    Food Safety: Researching the Hazard in Hazardous Foods

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing