Going Global -- September 2010
In Malaysia, Pringles has launched a new flavor to its Pringles range: Fruit & Nut Blueberry & Hazelnut Potato Crisps. While many potato chip manufacturers are creating more healthful preparation techniques and communicating the provenance of ingredients, Pringles manages to create a healthy halo around this product, through a flavor profile that has strong health implications. Fruits and nuts are widely accepted as healthy, and blueberries have enjoyed recent popularity for their antioxidant-rich properties. Therefore, this otherwise unhealthy product has created a health slant through the application of innovative flavor. Also notable is Pringles Fruit & Nut Blueberry & Hazelnut Potato Crisps’ sweet-and-salty flavor, a trend that has emerged across food sub-categories.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail firstname.lastname@example.org