Snack brands are infusing protein, fiber, and prebiotics into indulgent snacks like chips and popcorn, catering to consumers seeking tasty experiences with added nutrition. New products from PepsiCo, J&J Snack Foods, Kraft, and Perfect Snacks illustrate this balance in better-for-you options.
The brand is repositioning hydration to address broader consumer needs beyond athletics. The shift highlights opportunities for clearer messaging and lower-sugar formulations in a crowded category.
PepsiCo is positioning its 2026 growth strategy around an expanded innovation agenda and a major SKU rationalization effort aimed at improving competitiveness and speed to market. The company plans to reinvest savings from cost reductions and SKU cuts into innovation, cleaner ingredient profiles and increased marketing support.
PepsiCo’s new Simply NKD range reflects growing demand for simplified ingredient statements and reduced use of artificial additives. The reformulation maintains flavor and texture without colorants, signaling a notable shift in large-scale snack development.
PepsiCo introduced its first corporate rebrand in nearly 25 years, uniting its 500-plus food and beverage brands under a modernized identity. The update signals a strategic alignment around consumer-centric design, ingredient transparency, and sustainable growth.
PepsiCo is elevating the people behind its food system with the debut of its Global Farmer Awards. From regenerative farming to next-gen leadership, the program celebrates those shaping a more resilient agricultural future.
Instead of chasing high grams alone, PepsiCo is shifting the protein conversation to timing, format and function. Three upcoming launches aim to meet specific consumer needs with targeted formulations across hydration, performance and morning routines.
Activist investor urges PepsiCo’s board to embrace bold changes in focus, operations and accountability, arguing the company has a “historic opportunity” to re-accelerate growth, improve profitability and deliver more than 50% upside for shareholders.
For years, the disappointing performance of PepsiCo's beverage business was more than offset by its resilient and high-performing foods business, PFNA. More recently, however, PFNA has begun to falter.
This innovation includes 5g of cane sugar, has 30 calories, and contains no artificial sweeteners. It delivers the classic taste of Pepsi, with the added functional ingredient of 3g of prebiotic fiber.
The deal signals PepsiCo’s continued investment in functional, better-for-you beverages, expanding its portfolio with a Gen Z-favored brand rooted in gut health and social media savvy
This acquisition marks a significant step in PepsiCo's ongoing transformation of its portfolio, reinforcing its commitment to meeting evolving consumer preferences for great-tasting, functional products. poppi, a fast-growing prebiotic soda brand, is among PepsiCo's recent acquisitions, including Siete and Sabra, aimed at aligning with consumers' modern wellness priorities.