April 19/Des Moines, Iowa/Des Moines Register -- Consumers are worrying more about their food. Nearly three of four Americans, 73%, say they are more concerned about their food than they were five years ago, according to a survey by the consulting firm Deloitte LLP. That is up from 65% in 2010.
The healthfulness of their food was the No. 1 concern of consumers at 54 percent, up from 49 percent in 2010. No. 2 among their concerns was safety at 49 percent this year, up from 36 percent in 2010. Over-processed food was the third-biggest concern at 36 percent.