May 9/Prepared Foods May 2011 “Hitting the Shelves” --Sales of bottled water continue to rebound in the U.S. as, according to Convenience Store News, the segment saw sales rise 4.2% in 2010, following a 10.2% plummet in 2009, and are projected to increase 3% in 2011. Aiming for a share of that growth, Bolthouse Farms has launched Aura Botanical Water.

The natural, enhanced water is infused with herbs and fruit juice, and Aura’s three flavors are Cucumber Lemon Rosemary, Orange Basil and Grapefruit Sage. Each promises a serving of fruit, 45 calories and 50% of the recommended daily value of vitamins B3, B5, B6 and B12.