May 9/Prepared Foods May 2011 “Hitting the Shelves” -- Among the fastest growing beverage trends of recent years has been energy drinks. Indeed, even in a year of slim growth for the category overall, energy beverages managed to post a strong 5.4% increase in volume, per Beverage Marketing Corp. However, notable recent activity has been in beverages with a more relaxing goal.
For its latest introduction, ViVa Beverages LLC has taken such a concept a bit further, with two functional shots promising to aid sleep and relaxation. The dietary supplements, bearing the appropriate monikers Quick Beverages Sleep and Quick Beverages Relax, are made from a blend of botanical ingredients in a zero-calorie, sugar-free, berry-flavored formula, which includes melatonin, GABA, valerian root, lemon balm, chamomile and passionflower.