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Product of the DayBeverages

Say Relax

May 30, 2011

May 9/Prepared Foods May 2011 “Hitting the Shelves” -- Among the fastest growing beverage trends of recent years has been energy drinks. Indeed, even in a year of slim growth for the category overall, energy beverages managed to post a strong 5.4% increase in volume, per Beverage Marketing Corp. However, notable recent activity has been in beverages with a more relaxing goal.

Sleep
 

For its latest introduction, ViVa Beverages LLC has taken such a concept a bit further, with two functional shots promising to aid sleep and relaxation. The dietary supplements, bearing the appropriate monikers Quick Beverages Sleep and Quick Beverages Relax, are made from a blend of botanical ingredients in a zero-calorie, sugar-free, berry-flavored formula, which includes melatonin, GABA, valerian root, lemon balm, chamomile and passionflower.
 

KEYWORDS: sleep beverage

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