According to a Kelton Global national survey, 74% of people in Indiana say they need a good cup of joe to start their day off right – more than eating breakfast (38%) or waking up on time (46%). However, nearly one in five people believe it is difficult to correctly measure the amount of ground coffee needed for a perfect pot. Folgers® Perfect Measures™ coffee tabs are made of 100% pure ground coffee compressed into a tab that measures out a perfect scoop of coffee (one coffee tab = 1 tablespoon-sized scoop) and is just as fresh as ground. Folgers Perfect Measures coffee tabs take the guesswork out of brewing a consistent pot of coffee every morning.

Coffee lovers can pick their desired number of tabs (depending on how mild or bold they like their coffee; minimum 4 coffee tabs), place them in the coffee filter and pour six fluid ounces of water per tab. Folgers Perfect Measures Coffee tabs are designed for use in all Automatic Drip Coffee Makers. They are packaged in small and large can size offerings and are available in five flavorful varieties – Classic Roast, Classic Decaf, Black Silk, Breakfast Blend®, and 100% Colombian.

“Coffee drinkers are increasingly looking for convenience, customization, and personalization,” said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. “Folgers Perfect Measures delivers on all three attributes in every pot of coffee, every time.”