October 2011/Prepared Foods-- Chr. Hansen has introduced a new range of all-natural colors for fruit preparations, dairy, and food and beverage applications for the U.S. market. After a successful roll-out in Europe of the FruitMax® range of coloring foodstuffs, Chr. Hansen now offers a series of

FruitMax solutions developed specifically for applications in the American food and beverage industries. The FruitMax range, which includes seven shades from red to violet, are all processed from edible, natural sources—such as fruits, vegetables, herbs and spices. This source allows food manufacturers to label the ingredients as “color: fruit and/or vegetable concentrates.” Using FruitMax colors, manufacturers have the opportunity to “color food with food,” without making compromises in the appearance of the product. Chr. Hansen, www.chr-hansen.com pf