November 2011/Prepared Foods -- Flavorchem Corporation recently introduced a line of flavor-masking agents it says will allow formulators the freedom to use functional ingredients at usage rates they desire, without the associated off-flavors. “Beneficial ingredients, such as omega-3s, stevia and soy, can

produce undesirable tastes or odors. As a result, manufacturers may limit usage levels or avoid functional ingredients altogether, missing out on valuable package label opportunities,” states Phil Sprovieri, vice president of sales and marketing at Flavorchem. “The solution is to use a flavor that’s specifically developed to mask a particular off-flavor.” Incorporating nutraceuticals and alternative sweeteners into a product line is easy, when working with a flavor ingredient partner with experience in masking technologies. Flavorchem, www.flavorchem.com pf