Gluten-free bakery launches around the world have trended toward sweet territory, with certain products managing to make the treats sound some degree healthier than their mainstream counterparts. In New Zealand, for instance, Eat Right Foods has added Kideats Choco-holics Cookies, promising 65% less sugar than the average cookie, but a complete lack of dairy, eggs, gluten, nuts, wheat and genetically modified organisms. The product, made with certified- organic ingredients, promises no hydrogenated oil, refined white sugar or sugar alcohols.

A cookie in the UK delivers a similar promises, but makes sure its gluten-free cookies are suitable for vegetarians. The Co-operative Group’s Free From Chocolate Sandwich Cream Biscuits are not free of chocolate (as a passing glance at the name might suggest), but they are made with oat, soy and rice flour, plus a vanilla filling. The line also includes a triple-chocolate option.