Restaurants to Retail: Consumers’ Unmet Food Demands
In its recently released “Future of LSR: Fast-Food and Fast-Casual Restaurant Consumer Trend Report,” Technomic explores consumer attitudes and behaviors at limited-service restaurants (LSRs). In a series of questions aimed at uncovering unmet food demands, consumers were asked whether there are any types of food or beverages that they would like to see offered at more LSRs.
Healthy foods top the list of responses, with nearly one in three consumers (29%) saying they would like LSRs to offer more better-for-you fare. Beyond that, there is significant interest in more salad and pizza/flatbread options (23% for each).