Take on Tea
Tea of Kind marks the first application of the Gizmo technology by Gizmo Beverages, run by the duo of founder & CEO, Don Park, and co-founder and president, Walter Apodaca. Park discovered the first incarnation of the Gizmo. Brainstorming off the simple idea that he could use it to mix fresh lime juice into beer, he immediately recognized the potential of the design in the beverage industry. He appointed Apodaca as president in 2010, drawing on his expertise from a 20-year career in the beverage industry. Apodaca, who had worked his way up from loading beverage trucks to become an Executive with Coca-Cola Enterprises, Coors Brewing Company and MillerCoors, realized right away the vast potential for the Gizmo technology. He compares it to the revolutionary impact the aluminum can had on the beverage industry.
"I'm a part of something that transcends technology and our generation," Apodaca explains. "We'll feel proud to have brought great tasting, healthy, all natural, preservative-free options to the market."
"The commitment comes from a desire to enrich the next generation, not poison them blindly!" laughs Park. "I know I can give this drink to my kids and feel good about it. That is what keeps me excited," he continues. "It's good for you, and it's good for me. That's the goal."
Tea of a Kind can be purchased online at http://gizmo-tea-of-a-kind.myshopify.com/ and will be available at Whole Foods across the country later this year.