December 17/Wayzata, Minn./Press Release -- The Truvia business and Grupo Herdez, a leader in the production, distribution, and sale of foods in Mexico, announced an exclusive strategic agreement for the distribution and marketing of Truvia sweetener in Mexico. In addition, the recent opening of the Canadian market for stevia as both a tabletop sweetener and as an ingredient in foods and beverages will allow Truvia sweetener to be available throughout North America in 2013.
“We are pleased with the rapid acceptance of Truvia sweetener around the world, and our strategic agreement with Grupo Herdez enables us to further expand our global presence,” said Zanna McFerson, vice president and business director for the Truvia business. “With the market opening in Canada, Truvia sweetener is the only stevia brand to be available across North America, Venezuela and select countries in Europe in 2013.”