February 1/Rockville, Md./Press Release -- While the energy drinks and shots market may be a small component of the non-alcoholic beverage industry, it has defied the odds by remaining one of the most dynamic parts -- growing by 60% from 2008-2012, according to Packaged Facts estimates just released in "Energy Drinks and Shots: Market Trends in the U.S." In 2012, total U.S. sales of energy drinks and shots exceeded $12.5 billion.
Thirst quencher/sports drinks remain the most formidable competitor for energy drinks, as this type of beverage attracts a large constituency of energy drink users. Energy drinks are also subject to competition from other energy-boosting beverages such as ready-to-drink iced coffee and tea beverages. However, most interesting, as always, has been the revolution within.