The Seattle’s Best concoction joins a rapidly growing assortment of coffee options in supermarket aisles, particularly among coffees bearing famous names. White Coffee Corporation is launching a new line with celebrity chef Emeril Lagasse. Emeril’s Signature Blend Coffees can be found in such varieties as New Orleans Dark Roast, Caramel Bread Pudding, Bam Morning Blend and Kicked-Up French Vanilla.
Similarly paying heed to a star of the South, Chattanooga Bakery Inc. is working with White Coffee Corp. to introduce a line of MoonPie-inspired flavored coffees, in such options as chocolate, vanilla, banana and mint. (MoonPies, it should be noted, are a Southern treat with two round graham cracker cookies and a marshmallow filling that is dipped in chocolate, vanilla or banana.)