IRI has once again announced the product introductions over the past year that qualify as New Product Pacesetters.
April 17/Chicago/Business Wire -- In 2011-12, nearly 1,900 new CPG brands hit retail shelves across the U.S. multi-outlet geography, which includes traditional grocery, drug and mass market retailers, as well as sales from dollar and club channels, Walmart and military commissaries. Information Resources Inc. (IRI) announced that only 11% of those launches met the stringent, industry-recognized benchmarks of exceptional first-year sales success required to achieve 2012 New Product Pacesetter status.
The 200 top-selling CPG launches of the year, dubbed “IRI’s New Product Pacesetters,” each captured more than $13 million in year-one sales across the multi-outlet geography, with an individual average of $39.5 million in first-year revenues.