The strong sales performance pizza displayed in table service restaurants in 2012 continued into 1Q13.
April 18/Chicago/Press Release -- According to GuestMetrics, based on its POS database of over $8 billion in annual sales, the strong sales performance pizza displayed in table service restaurants in 2012 continued into 1Q13, driven largely by expanded flatbread offerings by restaurants.
“While overall food sales were flat both in 2012 and the first quarter of 2013 compared to the prior year, in analyzing the over 400 different types of pizza we track in our system, our data indicates pizza displayed robust growth,” said Bill Pecoriello, CEO of GuestMetrics LLC. “Looking at the performance of the pizza category in our system of table service restaurants, compared to the prior year, pizza sales were up 8.2% in 2012 and picked up further steam during the first quarter of 2013, growing 8.8%, resulting in pizza gaining about 20 basis points of share in the overall food category in table service restaurants both in 2012 and the first quarter of 2013.”