Baskin-Robbins announced the launch of a new line of shelf stable sherbet flavored freezer bars.
May 14/Canton, Mass. -- Baskin-Robbins announced the launch of a new line of shelf stable sherbet flavored freezer bars, which are rolling out at major national retailers this spring. Baskin-Robbins' Sherbet Flavored Freezer Bars are the first freezer bar treat from Baskin-Robbins that guests can purchase at participating supermarkets and drug stores nationwide. The company has partnered with Jel Sert on the rollout of this new product as part of a licensing agreement.
"We are thrilled to bring the Baskin-Robbins brand to major retailers nationwide with the launch of our new Sherbet Flavored Freezer Bars," said John Fassak, vice president of Business Development for Dunkin' Brands. "We look forward to introducing the Baskin-Robbins brand to even more people across the U.S. and giving our existing guests yet another way to enjoy our wide array of ice cream flavors and frozen treats."