Recognizing the importance of snacking (indeed, the company notes snacking accounts for nearly half of all eating occasions among U.S. consumers), Annie’s has added to its line of “family-friendly snack options.” Annie’s Cheddar Squares are described as a better-for-your snack alternative for consumers of all ages.
What constitutes “better-for-you” in the eyes of the company? The Cheddar Squares are made with no artificial flavors, or synthetic colors or preservatives, but they do feature certified-organic wheat, 6g of whole grains per serving and 100% real, rBST-free cheese.
Annie’s also plans to add certified-organic Graham Crackers this summer. These will be available in two varieties, honey and cinnamon, and will feature 8g of whole grains per serving.
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