Hitting the Shelves
Hip to be Square
Annie’s attempts to capitalize on both family friendly and better-for-you with its latest introduction.
Recognizing the importance of snacking (indeed, the company notes snacking accounts for nearly half of all eating occasions among U.S. consumers), Annie’s has added to its line of “family-friendly snack options.” Annie’s Cheddar Squares are described as a better-for-your snack alternative for consumers of all ages.
What constitutes “better-for-you” in the eyes of the company? The Cheddar Squares are made with no artificial flavors, or synthetic colors or preservatives, but they do feature certified-organic wheat, 6g of whole grains per serving and 100% real, rBST-free cheese.
Annie’s also plans to add certified-organic Graham Crackers this summer. These will be available in two varieties, honey and cinnamon, and will feature 8g of whole grains per serving.
Launching a New Product?
If so, please send information to:
William Roberts
Prepared Foods
155 N. Pfingsten Road, Suite 205
Deerfield, IL 60015
Phone: 630-962-0089
Email: robertsw@bnpmedia.com
Note: This includes new foods and beverages from outside the U.S. and Canada.


