Mini for Wholly
Wholly Guacamole has added a miniature version of its party staple.
August 19/Fort Worth, Texas -- Wholly Guacamole is introducing an easy-to-open snack cup -- the new Wholly Guacamole Mini -- designed with snacking in mind. These are found in 100-calorie, 2oz containers.
According to a recent Wholly Guacamole survey, approximately one-quarter (23-26%) of refrigerated dip consumers have had guacamole at a party or social event at or away from their homes. Almost one-fifth (185) have used guacamole as a snack during the evening, and 16% have used it as a snack during the day. Additionally, guacamole continues to be a versatile dip, condiment and ingredient in the home.
"We want Wholly Guacamole products enjoyed in the car, at work or at any play date, basically anytime by both adults and children," said Tracey Altman, vice president of marketing at Fresherized Foods. "While our larger sizes are perfect for family meals and parties, the Minis are designed for consumers who are looking for a fresh way to spice up their daily snack and lunch box routine with a nutritious option. These days, guacamole goes way beyond the party chip. Consumers can enjoy our Minis with veggies, pretzels, or as a spread substitute for mayo on their sandwiches."
The Minis will appear on grocery store shelves everywhere by mid-August and are available in four different flavors: Classic, Spicy, Avocado Ranch and Chunky Avocado. Consumers can purchase the Minis in either a 4- or 6-pack product size. The 4-count suggested retail price is between $3.99-4.99, and the 6-count is $5.29-5.99. Like all Wholly Guacamole products, the Minis are all natural, gluten-free, with no preservatives and kosher certified.
About the Survey
In partnership with W5, the makers of Wholly Guacamole products conducted a quantitative online survey between February 12-24, 2013. The resulting sample was made up of 1,214 refrigerated dip consumers, of which 1,004 are refrigerated guacamole consumers, between 25 and 50 years old.
The sample focused heavily on women, particularly moms.