Nestle plans for a 2014 rollout of its most radical-ever twist to its Butterfinger.
October 15/New York/USAToday -- Nestle plans for a 2014 rollout of its most radical-ever twist to its Butterfinger, the 90-year-old old candy bar perhaps best-known for the way it sticks, crunches and oozes between teeth. So convinced are Nestle U.S.A. executives that the Butterfinger Peanut Butter Cup will be a smash, that Nestle has even purchased its first-ever Super Bowl commercial to tout it.
"The peanut butter cup is America's favorite candy," says Jeremy Vandervoet, brand manager for Butterfinger. "This is the first time the peanut butter cup will change."