Move over, hamburgers, hot dogs and ketchup. Tortillas, tacos, burritos, salsas and other ethnic foods have firmly found their way into the American diet.

Furthermore, much like the assimilation of pizza and spaghetti into mainstream fare, it appears many of these foods are following suit. Consider tortilla sales for example. During a recent 52-week tracking period, IRI InfoScan data show supermarket tortilla dollar sales increasing at a faster pace in than potato chips (3.7% vs. 2.2%). Admittedly, any potato chip growth involves a much larger base, but it does reflect a rising interest in tortillas and Hispanic foods, in general.