Mintel consumer trends analysts outline the four trends set to impact the American consumer market.
January 9/Chicago/Press Release -- As 2014 begins, Mintel’s consumer trends analysts Jennifer Zegler and Stacy Glasgow outline the four trends set to impact the American consumer market, examining the areas of commercial opportunity for brands and what consumers will be buying into in 2014.
Internationalism on the Agenda
“In 2013, the world’s attention was rapt with the arrival of the UK’s royal baby. Later in the year, people around the world mourned the passing of former South African President Nelson Mandela. Whether to share joy or to remember, the global community has become close-knit. Connections are heightened by the immediacy provided by technology; each day, people are using social media and other innovations to eliminate the barriers and the boundaries formerly presented by geography. This year, high-profile international sporting events, such as the Sochi 2014 Winter Olympics and the 2014 FIFA World Cup Brazil, will shine the spotlight on the respective host countries. This interest in ‘internationalism’ is already influencing shopping habits, as Mintel research finds that 67% of legal US spirits drinkers are interested in trying alcoholic drinks from other countries including Brazilian cachaca, a sugar-cane-based liquor,” says Zegler.