The decision to buy or not buy non-GMO foods often is based on price.
February 18/Chicago/PRWEB -- The labeling of genetically modified (GMO) foods is at the center of debate across the country, but the decision to buy or not buy non-GMO foods often is based on price, according to The NPD Group. A recent NPD food market research study on GMO awareness and concern among consumers finds that 67% of all primary grocery shoppers are not willing to pay a higher price for non-GMO foods.
Over half of U.S. consumers express some level of concern about genetically modified organisms, but when asked to describe GMOs, many primary grocery shoppers are unclear, which may be a factor in their unwillingness to pay a higher price for non-GMO foods, finds the NPD study entitled "Gauging GMO Awareness and Impact." Also unclear to consumers is the prevalence of GMO versus non-GMO items at the grocers. Four out of 10 primary grocery shoppers either feel that they buy non-GMOs mostly while the same ratio of consumers say they are not sure.