Cheese Merchants of America announced a change in its cheese brands.
March 3/Carol Stream, Ill./PRWEB -- Cheese Merchants of America announced a change in its cheese brands: Mama Francesca is now Cheese Merchant’s no. 1 premium brand -- in both retail and foodservice, and Marano Select is the company’s new foodservice blended line.
The new brand strategy also includes the elimination of the original foodservice brand: Cucina Andolina. Cheese Merchants' executive vice president Jim Smart said the changes were part of an initiative to review the product lines, marketing and brands. “We celebrated our 15th anniversary last year and took a hard look on what we’ve accomplished and our strategies for long-term sustainable growth,” Smart said. “We developed the new brands to simplify the product offerings in order to better serve the changing needs of customers and the marketplace we compete in.”