Store brands have extended their multiyear period of growth.
April 21/New York/Press Release -- PLMA's 2014 Annual Private Label Yearbook finds store brands have extended their multiyear period of growth, outpacing national brands in dollar and unit gains and setting new share records in all major U.S. retail channels.
The development that had been touted in some quarters as inevitable -- shoppers' returning en masse to big brands -- failed to materialize for yet another year. Instead, it was business as usual according to data provided to PLMA by The Nielsen Company for the 52 weeks ending December 27, 2013: national brands ceded precious market share, as consumers continued to reach for quality and value in store brands.
In supermarkets, unit and dollar shares rose to 23.4% and 19.4%, respectively. In drug chains, unit market share advanced to 17.3%, while dollar share increased to 16.4%. Across all outlets combined, which includes Wal-Mart, mass merchandisers, the club channel, dollar stores and military exchanges, shares moved up to 21.2% in units and 17.5% in dollars. All share marks are records.