Beer and Jelly Beans

Jelly Belly Candy Company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor jelly bean.

Fairfield, Calif. -- When candy makers at Jelly Belly Candy Company set out to create the world’s first beer flavored jelly bean, the question was not how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly jelly beans took shape. The new flavor is now available in bulk and a single-flavor 3.5oz Grab & Go bag.

The flavor is packed in a golden jelly bean with an iridescent finish. Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is mildly bready. While Draft Beer packs a flavor punch, it is alcohol free.

The new flavor ships in 10lb. bulk cases or 12-ct. caddies of the 3.5-oz. Grab & Go bags.

Draft Beer is the latest in a long line of flavor innovations from Jelly Belly Candy Company, and Jelly Belly beans contain four calories per bean and are fat free, peanut free, dairy free, gluten free, gelatin free vegetarian and OU Kosher certified.

Switching from plastic to paper-based packaging often comes with new challenges. This webinar will explore how an ovenable, fiber-based packaging solution can deliver the benefits of plastic with 90% less plastic usage.