St. Louis/PRNewswire -- Every parent has heard the inevitable question from their children, "What's for dinner?" Healthy options are always a priority when searching for the answer -- for their families and themselves. According to the United Soybean Board's "21st Annual Consumer Attitudes about Nutrition" study, consumers demonstrate increased interest in knowing what is on their plates, and the plates of their children. Respondents identified these issues as the top three important health and nutrition issues facing U.S. children:
•Instilling healthy eating habits (73%, up 10% from 2013) 
•Reducing childhood obesity (71%, up 12% from 2013) 
•Increasing consumption of fruits and vegetables (67%, up 10% from 2013) 
As diet becomes an increasingly strong concern, 91% of consumers consider nutrition important when grocery shopping. "All kids need a healthy, nutritious diet and that's where soy fits in because it is one of the most nutrient-rich foods in our food supply," said Amy Hendel, R-PA. "I think soy is so great for kids because it's so versatile, so nutritious and also economical." In fact, the study found that more than 90% of respondents reported no negative associations between soy and children's health. 
In addition to the data on children, the study found that 74% of consumers rate soy products to be "somewhat healthy" or "very healthy," and 31% used soy foods or beverages once a week or more. "High protein" topped the list of health benefits associated with soy. In addition:
• 63% reported they would be willing to pay more for healthier options 
• 45% seek out food products specifically because they contain soy 
•Soy products are consumed most often at dinner (39%), followed by breakfast (34%), lunch (24%) and other times during the day 
Consumers also have a keen interest in the healthfulness of fats and oils. The majority recognize omega-3 fats as "healthy" and trans fats as "unhealthy." Soybean oil is the principle source of omega-3s in the U.S. diet and contains 0g trans fats. Consumers who recognize the health benefits of soy for children are aware that soy is "nutritious" and "may aid in weight loss/prevent obesity."